Journal Press India^®

Editorial

              With mobile applications strongly emerging as a medium of purchase across India, a topical paper by Dr. Neeru Kapoor and Mr. Chandan Kumar Singh examines how some specific factors such as privacy, trust, and risk of payment security concerns influence the preference for mobile-app based shopping over the brick and mortar markets for retail shopping among different age, gender, occupational and income groups of consumers in India. An interesting paper by Dr. Sunita Sharma and Dr. Nooruzia Qazi attempts to find viewpoints of two generations, Millennials and Generation Z, on the relevance of Gandhian thoughts, to the present world of modern science and technology, especially after the experience of COVID 19. Analysing primary data, the authors find Gandhian thoughts to be relevant in the modern world of science and technology. Mrs. Ruth Ogega Mwango, Dr. James Muya, Yobes and Dr. Benjamin Nyaboga, in their paper, examine the effect of implementation of diversity training policy on employee commitment in selected county governments in Kenya. Their regression results indicate that implementation of diversity training policy is negative and statistically significant in predicting employee commitment. 
              With the Micro, Small and Medium Enterprise (MSME) sector in India witnessing a significant growth in India, the paper by Dr. M. Sarngadharan, makes an attempt to identify the befitting e-commerce models for the MSMEs in line with the Budget proposals. The author highlights the future of e-commerce in India which is bright with the presence of mobile platforms, personalization, social media analytics, and omni-channel services. Another interesting paper by Dr. Mousumi Sengupta and Dr. Nilanjan Sengupta discusses the various issues, prospects and challenges of sustainable fashion. The authors point out that the fashion industry needs to re-assess the potential value-addition from adopting and practicing sustainability for their businesses, when embedded directly at the core of the company’s value proposition and consistently throughout the company’s supply chain. Dr. Shyama Kumari and Dr. Taru Baswan undertake a comparative study of service convenience dimensions of private and public sector banks in Delhi. The study examines four service dimensions viz. decision convenience, transaction convenience, access convenience and post benefit convenience.
             This issue has three review papers dealing with diverse aspects of commerce and management. The paper by Mrs. B. Anisha and Dr. C. L. Jeba Melvin  provides an overview of work-life balance, job satisfaction, work stress and negative consequences of work and life conflict through a review of existing literature. The second paper by Kirti Ranjan Swain, reviews the literature of corporate governance in Indian context. The review is based on the themes of agency theory, governance policies and norms, degree of corporate disclosure and governance effectiveness.  The third review paper is by Ms. Mansi Arora Madan and Mr. Mohit Marwah. The paper brings together the literature that is available on mobile journalism and critically examine the content for the prediction of mobile journalism in the coming times. 
             We thank our readers for their continued patronage and invite contributions from diverse and pertinent areas of commerce and management.

 Dr. Himanshu Sekhar Rout
Dr. M. C. Pande
         Editors